Services / 01 — Paid Ads

Ads that pay for themselves.

Google Ads and Meta Ads, done properly. Built from scratch, tracked properly, optimized weekly. If the spend isn't returning more than it costs, we tell you — and we fix it.

01 — Paid ads

The ads run themselves.
The waste doesn't survive.

This is the console we work in: every campaign tracked to a real booking, 40+ creative variants tested weekly, and losers cut the day they slip. You see the same numbers we do — every Monday, in plain English.

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webadapt console — blue mantra divers
30 days90 days
live
Campaigns spend → booked dives
CampaignSpendBookingsCost/BkgStatus
MUnderwater Sunset — Reel $920 81 $11.40 Winner · scaling
GOpen Water Course — Search TH $640 38 $16.80 Testing 6 variants
GFun Dives — Weekend PMax $410 22 $18.60 Learning
MGeneric Boat Photos $780 9 $86.70 Paused — saves $78/day
Return on ad spend
4.2×
↑ from 1.6× in 90 days · $2,340/mo waste removed
40+ creative variants tested weekly Losers paused before they burn your budget Every number auditable, anytime
4.2×
Avg ROAS — current clients
$11.40
Cost per booked dive (Blue Mantra)
+213%
CTR on winning creative vs. control
< 14 days
Time to first measurable lift
What you get — in plain English

The whole ad machine,
built and running.

Not "managed campaigns." Not "optimization services." The full thing — account setup, creative, copy, landing pages, tracking, reports. Handed over in one piece, running week one.

01

Account setup & tracking

Clean Google Ads + Meta Ads accounts, proper conversion tracking via GA4 + pixel, attribution that actually reflects reality.

02

Creative production

40+ ad variants per month using AdCreative.ai and custom design. Video, static, UGC-style. We test everything.

03

Landing pages

Dedicated landing pages per campaign, built in Framer for speed. Every element A/B tested against a control.

04

Audience research

We pull actual customer data from your reviews, sales calls, and support tickets to find messaging that resonates — not demographic guesswork.

05

Weekly optimization

Every Monday: what worked, what didn't, what changes this week. No "we'll check in quarterly" nonsense.

06

Plain-English reporting

A 5-minute Loom video instead of a 40-tab dashboard. You understand exactly what's happening and why.

The stack

Tools we actually use.

No proprietary "AI platform" black box. Just best-in-class tools that professional teams trust, configured properly and transparently.

Google Ads
Search · PMax · YouTube
Meta Ads
Facebook · Instagram
GA4
Attribution
AdCreative.ai
Creative generation
Unbounce
Landing pages
Hotjar
Session recording
Claude · GPT-5
Copy & diagnostics
Looker Studio
Reporting
How it goes — the first 30 days

From zero to first results
in four steps.

01

Audit

We tear apart what's running now. Find tracking gaps, wasted spend, creative that's not earning its keep.

Days 1–5
02

Strategy

One page. Target CPA, creative angles, test plan, expected trajectory. You approve before we spend a dollar.

Days 6–10
03

Launch

Ads live across Google + Meta. 40 creative variants queued. Landing pages live. First data by day 14.

Days 11–20
04

Iterate

Kill losers, scale winners, test new angles. Weekly Loom reports kick in. By day 30: clear picture of what works.

Days 21–30
CASE STUDYDIVINGPHUKET

"Our cost per booking went from around $35 to $11.40 in the first 60 days. The ads finally make sense."

BM
Blue Mantra Divers
PADI 5-star dive center · Phuket
Read the full breakdown
68%
Cost per booking — reduction
Ad spend before
$4,200/mo
Ad spend now
$3,400/mo
Monthly bookings
142 ↑ from 45
Pricing

$1,200 / month.
Month-to-month.

One flat rate for ad management. No percentage-of-spend nonsense. No 12-month contracts. If we're not worth keeping, you don't keep us.

Ads + Automation
Ads plus lead capture and AI follow-up. Leads never fall through.
$1,900/mo
+ $3,000 one-time setup
  • Everything in Paid Ads Retainer
  • Lead Capture Co-Pilot (WhatsApp + chatbot)
  • Missed-call text-back
  • Email + SMS follow-up sequences
  • Google review automation
Book a call

Ad spend is separate and paid directly to Google / Meta. Sweden & US rates roughly 1.5–2×.

Show us your ad account.

30-minute call. We log into your Google Ads and Meta accounts together, and point at what's leaking money. You walk away with 3 specific fixes — free.

Book a free ad audit
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